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Must Read >> The European Green Deal amid COVID-19
The Green Consumption Pledge is part of the European Climate Pact, an EU-wide initiative inviting people, communities and organisations to participate in climate action and build a greener Europe.
The aim is to accelerate the contribution of businesses to a sustainable economic recovery and to build consumer trust in the environmental performance of companies and products.
Colruyt Group, Decathlon, LEGO Group, L’Oréal and Renewd are the first to participate in this pilot project.
Commissioner for Justice, Didier Reynders, said: “Empowering consumers to make green choices – that is what we set out to do last autumn when we published the New Consumer Agenda. For informed choices, consumers need more transparency on the carbon footprint and sustainability of products. This is what today’s initiative is about.
“I therefore warmly welcome the five companies to the Green Pledge and I applaud them on their commitment to go beyond what is required by law. I look forward to working with many more companies, so we can boost further sustainable consumption in the EU”.