Barbara joined Sustain in 2018 and manages the Children’s Food Campaign, which champions children’s rights, parent power and government action to improve the food environment children grow up in. This includes campaigning for tighter regulations of junk food marketing to children, better school food and reducing children’s consumption of sugary or unhealthy food.
Barbara worked for over 13 years for the Fairtrade Foundation as Director of Policy & Public Affairs, leading the organisation’s communications, public campaigning, policy and research to make trade work better for farmers and workers in Africa, Asia, Latin America and the Caribbean.
Prior to that she was Head of Campaigns at Save the Children, working on child poverty and child rights. As well as her work for Sustain, Barbara is a freelance campaigns and public affairs consultant specialising in sustainability, ethical trade and human rights, a personal and professional performance coach and an avid foodie, birdwatcher, singer and creative writer.