Elena Bruni

Elena Bruni is Assistant Professor at LUISS Guido Carli University in Rome, Italy. Her research examines linguistic and multimodal rhetorical processes in driving institutional change and developing theory. Her setting of studies has ranged from exploring creative settings to the transition from traditional media to social platforms. Recently, she has focused on broader societal phenomena, such as the rhetoric of vaccination hesitancy and questionable ethical practices work has been published in leading journals, including the Academy of Management Review, Long Range Planning, and Organization Studies. Her contributions are also featured in The Oxford Handbook of Metaphor in Organization Studies. She has received prestigious international awards, such as the Marie Skłodowska-Curie Individual Fellowship (2019) and the Fulbright Distinguished Lecturer Award (2023), to teach ‘Rhetoric of Science’ at the University of Pittsburgh, PA, USA