I am Sven Rusch, General Director at Aris B.V., specializing in advanced vision systems for the agro and food industry. My focus is on driving automation, innovation, and quality improvement through cutting-edge camera and sorting technologies. With a strong commitment to efficiency and sustainability, I lead projects that transform production processes, reduce labor costs, and enhance product quality.
My expertise includes:
Machine vision and automation for horticulture and food sectors. Strategic leadership in technology-driven environments. Building partnerships that foster innovation and operational excellence.
Career Summary
- General Director, Aris B.V. (2025–present)
- Leading corporate strategy, market expension, partnership building and marketing strategies, ensuring continued growth and technological leadership in vision systems.
- Commercial Director, Aris B.V. (previous role)
- Oversaw global commercial activities, market expansion, and client relationships.
Key achievements include:
Successful implementation of Aris Vision System in large-scale automation projects, delivering significant labor savings and quality improvements. Driving collaborations with industry leaders to integrate advanced sorting and transport solutions.

