How to move away from linear production and consumption to a circular economy – to an economic model where there is virtually no waste but more secondary raw materials that can be re-injected in a European Circular Economy. The much-debated Circular Economy Package (CEP) will be launched by the European Commission (EC) by the end of 2015 impacting many business models and sectors. Virginia Janssens, Managing Director of EUROPEN – the European Organization for Packaging and the Environment, examines related policy and market challenges and opportunities for the packaging supply chain in Europe from the perspective of the EU Internal Market.


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