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data science in market research

What is data science in market research?

Data Science covers a range of different disciplines that are to do with the collection, analysis and reporting of data. Chris Cook, Managing Director, PAL Stats, offers his expertise to discuss what data science in market research is.
PAL Stats Limited

PAL stats – statistical data insight and advanced analyses

PAL Stats is a specialist statistical consulting agency, here to help you choose, build and understand statistical methods to solve business problems.

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