According to CGA’s Go Technology report, 28% of British consumers are now ordering food online than a year ago
- 28% of British consumers are now ordering more food online than a year ago.
- 40% of consumers believe they will see ‘more restaurants offering delivery from their website.’
- 17% of consumers believe ‘cook it yourself ingredient boxes’ will become available at eateries.
- 61% of delivery consumers think the quality of food they receive is better than food in restaurants.
Half of food deliveries are ordered by millennials and 44% of grub ordered is purchased via online channels. 61% of frequent delivery consumers think the quality of the food they receive is better than, or the same as food served in a restaurant. An impressive feat, which may explain why chains like Jamie’s Italian, Carluccio’s and the Prezzo Group have faced rapid closure in the past 12 months.
To investigate the sensation in more detail, online Italian food retailers, nifeislife.com analysed CGA’s report to discover the technology advances consumers predict they will see in the future of food delivery.
Nife is Life found 40% of consumers believe they will see ‘more restaurants offering delivery from their website’ in the future, with restaurants fast becoming the go-to source of information for food orders.
Comparatively, just 29% of consumers predict ‘more mobile delivery’ in food. This suggests restaurants may need to invest in their own tech if they are to keep up with demand and lessen the risk of falling behind.
A third (33%) of consumers expect ‘GPS tracking’ to become an essential part of the food delivery process; monitoring a meals journey, providing a realistic ETA and combatting consumer concern over “misplaced orders.”
With devices like Siri and Alexa becoming increasingly popular in the homes of Brits, ‘automated voice’ is set to be huge in food. Consumers agree, with a fifth (22%) saying voice-based ordering is here to stay.
Interestingly, one in six (17%) believe ‘cook it yourself ingredient boxes’ will become available at their favourite eateries, stuffed with key ingredients ready to assemble at home.
Lastly, fewer consumers predict advances in drone delivery (16%), such as pinpoint location accuracy, and in driverless vehicle (15%) technology. Some restaurants have already begun experimenting with self-driving cars, drones and robots to make transportation and, in turn, delivery easier and more convenient.
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