smart working

Alison White of PLACEmaking and Barney Smith of Perform Green take a look at exciting future technology solutions and what ‘going to work’ will look like 10 years from now

The way we work has been changing steadily since the introduction of the personal computer in the 1970s. By the turn of the millennium, laptop users were able to work from multiple locations, but it was the game-changing iPhone – combining cloud computing with communication – which revolutionised the ability to work remotely and on the move. Since then, smart organisations have fully embraced mobile working and enabled staff to balance their external obligations with business needs, so gone are the days of the 9 to 5 working week in traditional offices.

Whilst working from home on a Friday is common for some, our clogged roads and peak time congestion do suggest that traditional working patterns still exist for many. Employers offering minimal ‘flexibility’ around the perceived core requirement to be physically “in the office” will find themselves left behind smarter employers who are busy preparing for the future.

Our way of working will continue to evolve and become increasingly smarter. Having continuous access to quicker, more reliable and personally profiled and filtered information with continuous communication connectivity will limit the need to physically travel to places of work, enabling us to choose places that suit our needs: when we want to work alone we will choose places that are comfortable and convenient including, if we so wish, our living/working home base.

Will we all be working from home?

We are social creatures at heart and working from home only suits us for part of the time. When we want the benefit of stimulating company, the buzz of social interaction and/or the advantage of exceptional technology connectivity, we will walk or cycle to our nearby ‘village hub’: a drop-in space not owned or provided by a single employer but a highly serviced independently operated place, accessed on a pay-as-you-go basis. Not a concrete, glass and steel office, but a far more relaxed, informal and social atmosphere – high street coffee shop meets library, meets workshop/techno lab, meets home kitchen. In the ‘village hub’, we will happily ‘work’ alongside other specialists from different sectors, industries and backgrounds, organically partnering with a selection and contracting with them on common enterprises for one or multiple customers.

We will have continuous real-time connectivity with colleagues and partners who are themselves in their local ‘village hub’. We don’t own anything, but as consumers we have access to a range of different work settings that enable us to focus on our tasks, handing them back for others to use when we’re done. The providers host the environment, offering technical support plus a range of add-on services (childcare, dog walking, etc), theming the ‘village hubs’ to attract different interest groups on different days. Larger towns will have multiple hubs, mixing specialists in response to opportunities or demands.

What is the purpose of the office?

The HQ has a purpose, but perhaps we should think of it as the ‘mothership’, with the aim of driving the business enterprise, focusing on customer demands and ensuring that remote specialist outputs are aligned to those needs. The purpose of the mothership is to be the brand flagship, driving business development and hosting continuous virtual engagement with its remote and contracted specialist resource base. In place of traditional management structures, managers are now specialist ‘navigators’, continually analysing real-time data predicting trends in customer needs and orchestrating specialists to develop new products and deliver customer solutions. The value of the ‘mothership’ – unlike the HQ – is not about how big it is or how prominent its address, but in its connectivity to communications networks and highways.

When we visit the mothership, it will be for specific events. We may well do that physically, but we can now also do so virtually, represented by our own avatar which, as an extension of ourselves, will occupy space as if we were actually there: moving around, mixing and interacting with colleagues, partners or customers. The internal environment needed to host these events will be different: no longer offices filled with desks and sterile meeting rooms, but informal, social and communal spaces and creative multi-functional communication-rich visually transforming ‘project areas’ that foster innovation and reflect the importance of interactive team-based problem-solving. The platforms that we use will also change – so out will go typed email and messaging, in its place will be voice-activated collaboration and conversation platforms.

What impact will this have on our lifestyles?

Avatars have no need to commute by car or train, so peak time mass transport in and out of city centres is no longer needed. As a result, the dynamics of where to live change, no longer dictated by commuter distance from an employer’s office, but instead influenced by proximity to the local ‘village hub’, the type of interest groups or co-workers it attracts, who we want to engage with and the community in which we want to live.

Well-located ‘village hubs’ add to already established community facilities and to places previously blighted by commuter travel patterns. Positioned on the high street, rather than in now-defunct business districts, the “village hub’ contributes to the creation of new forms of social cohesion as retail patterns change. Staying local means, we adopt healthier modes of transport, whilst technology enables us to seek new opportunities on a national and global stage from the comfort of our local community. Improved technology connectivity and an emphasis on preventive healthcare both ensure that we enrich community-based services with real-time access to remote specialists directing our care.

Meanwhile, virtual access to global institutions remodels the higher education sector, enabling young adults to stay within their community during intense learning periods and affordably delivering life-long learning across the community: re-establishing multi-generational, close proximity living and addressing many mental health issues associated with loneliness and isolation.

As a result, the intensity of demand for affordable living in concentrated places is balanced with opportunities to remain and invest in local but highly connected communities. Curiously, the technology advancements of the future that we feared would harm our way of life could indeed offer us the opportunity to reconnect with what we value most – our friends, our families and our communities.

Please note: this is a commercial profile


Alison White is co-founder of PLACEmaking: Workplace Designers and Change Advisors.

Barney Smith is founder and CEO of Perform Green: Digitally Inspired Change for Good.


Alison White



More About Stakeholder

  • PLACEmaking deliver workplace transformation and improvement

    PLACEMAKING deliver workplace transformation with a Smart Working implementation plan that can be scaled to fit headcount, resource capacity and timeline. Their tried and tested change toolbox helps achieve workplace improvement targets and supports people transition through four key stages of change.


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