Unhealthy food promotion will be restricted in retailers from October 2022

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Promotions on food and drinks high in fat, sugar and salt (HFSS) in retailers will be restricted from October 2022, UK government announces

Under the new restrictions businesses with 50 or more employees will be required to phase out their promotions on high in fat, sugar and salt (HFSS) products.

The restrictions will come into force from October 2022.


Promotions include ‘buy one get one free’ or ‘3 for 2’ and will also no longer be featured in key locations, such as checkouts, store entrances, aisle ends and online.

Free refills of sugary soft drinks will be prohibited in the eating-out sector as well.

Public Health Minister Jo Churchill said:

“The COVID-19 pandemic has brought into sharp focus the impact that an unhealthy weight can have on people’s health. We know families want the healthy choice to be the easy choice, and restricting promotions on unhealthy foods will help them achieve this.

“We want to support everyone to eat healthier foods more regularly and this starts with helping supermarkets and manufacturers promote healthier food choices lower or free from HFSS, to support families to make healthier choices.

“These restrictions will come into force from October 2022. I look forward to working together with everyone to ensure that for families a healthy option is the easy option when shopping.”


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